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Cherry Media

Cherry Media

Vermeil

Vibe

Website Development

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Developed

Website

Client

Vermeil

Vibe

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Vermeil

Vibe

Website Design & Development

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Design & Development

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Vermeil

Vibe

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01

About the

Brand

Vermeil Vibe is a USA-based jewelry brand redefining "affordable everyday luxury." Known for their waterproof, tarnish-free gold vermeil pieces, they blend practical durability with timeless style, making their collections the perfect fit for every moment, from casual days to special evenings.

Vermeil Vibe’s focus on hypoallergenic, thoughtfully designed jewelry has positioned them as a rising favorite for modern, fashion-conscious consumers.



Vermeil Vibe is a USA-based jewelry brand redefining "affordable everyday luxury." Known for their waterproof, tarnish-free gold vermeil pieces, they blend practical durability with timeless style, making their collections the perfect fit for every moment, from casual days to special evenings.

Vermeil Vibe’s focus on hypoallergenic, thoughtfully designed jewelry has positioned them as a rising favorite for modern, fashion-conscious consumers.


02

Key

Challenges

Vermeil Vibe required a comprehensive e-commerce solution that would establish their first digital presence while capturing the essence of their jewelry offerings. As a brand entering the digital marketplace, they faced several critical challenges:


  • Need for a sophisticated digital storefront that accurately reflected their affordable yet premium positioning and brand ethos.

  • Requirement for a mobile-optimized shopping experience in the highly visual jewelry category.

  • Necessity for comprehensive product customization capabilities to showcase their diverse collections.

  • Absence of customer acquisition and retention infrastructure to build their digital audience.

  • Need for scalable architecture to support planned international expansion

  • Requirement for backend flexibility allowing non-technical team members to manage content and promotions.

03

Solutions

We created a stunning new Shopify website for Vermeil Vibe that elevated the brand’s story and simplified the path to purchase:

  • Crafted an elegant, minimalistic interface that put the focus on the jewelry itself, using rich visuals and clean layouts.

  • Developed a proprietary watch picker functionality allowing customers to seamlessly transition between different SKUs within product categories.

  • Integrated Klaviyo to establish strategic customer journey automation with personalized email workflows, deploying targeted engagement touchpoints to optimize conversion.

  • Deployed custom-triggered popups offering mystery discounts, directly integrated with Klaviyo to enhance subscriber acquisition.

  • Implemented strategic cart upselling features offering complimentary gifts for orders exceeding $50 and 10% discounts for purchases over $100, with fully customizable thresholds.

  • Developed a comprehensive loyalty program from the ground up, offering customers 1 point per $1 spent, redeemable at 100 points for $5 off, balancing customer incentivization with business sustainability.

  • Optimized the technical infrastructure for future global expansion through Shopify Markets integration.

We created a stunning new Shopify website for Vermeil Vibe that elevated the brand’s story and simplified the path to purchase:


  • Crafted an elegant, minimalistic interface that put the focus on the jewelry itself, using rich visuals and clean layouts.

  • Developed a proprietary watch picker functionality allowing customers to seamlessly transition between different SKUs within product categories.

  • Integrated Klaviyo to establish strategic customer journey automation with personalized email workflows, deploying targeted engagement touchpoints to optimize conversion.

  • Deployed custom-triggered popups offering mystery discounts, directly integrated with Klaviyo to enhance subscriber acquisition.

  • Implemented strategic cart upselling features offering complimentary gifts for orders exceeding $50 and 10% discounts for purchases over $100, with fully customizable thresholds.

  • Developed a comprehensive loyalty program from the ground up, offering customers 1 point per $1 spent, redeemable at 100 points for $5 off, balancing customer incentivization with business sustainability.

  • Optimized the technical infrastructure for future global expansion through Shopify Markets integration.

We Would be delighted

to collaborate

with you

Open to New Projects

03

Results

In the first few weeks after launch, Vermeil Vibe’s website began showing strong positive signals:


  • Mobile engagement duration increased by 43%.


  • Cart abandonment decreased by 34%.

  • Organic traffic improved by approximately 58%.

We

would be

delighted

to

collaborate

with you →

Open to New Projects