01
About the
Brand
Ring Premier is a distinguished jewelry brand based in the USA specializing in luxury yet accessible collections. The brand emphasizes customer involvement throughout the creation process, ensuring each piece reflects individual expression while maintaining exceptional craftsmanship standards. Ring Premier differentiates itself through sustainable practices, ethically sourced materials, and uncompromising quality, balancing premium jewelry experiences with attainable pricing.
02
Key
Challenges
Ring Premier needed to make several changes on their digital commerce platform so that it aligned with their brand philosophy of creating personalized luxury jewelry experiences at accessible price points. They faced several strategic challenges:
Absence of customer relationship infrastructure to nurture potential clients through their consideration journey.
Need for technical architecture supporting personalized shopping experiences.
Requirement for efficient SKU management across diverse product variations.
03
Solutions
We architected a comprehensive Shopify implementation for Ring Premier that harmonized their artisanal brand narrative with advanced e-commerce functionality:
Implemented sophisticated SKU visualization through custom watch picker functionality, allowing customers to efficiently navigate product variations.
Integrated Klaviyo for targeted customer journey orchestration, deploying strategic email touchpoints to nurture potential clients through personalized communication flows.
Developed conversion-optimized popup mechanics offering tailored promotions, directly integrated with Klaviyo to enhance subscriber acquisition and trigger specialized nurture sequences.
Designed a retention-focused loyalty program calibrated for sustainable business economics, structured at 1 point per $1 spent with redemption at 100 points for $5 discount.
Established technical foundations supporting Ring Premier's commitment to personalized customer experience throughout the purchase journey.
03
Results
The implementation delivered significant business impact aligned with Ring Premier's strategic objectives:
Mobile engagement duration increased by ___.
Cart abandonment decreased by ___.
Organic traffic improved by approximately ___.