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Carat

Perfect

Website Development

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Carat

Perfect

Website Design & Development

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Design & Development

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Carat

Perfect

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01

About the

Brand

Carat Perfect is a New York-based jewelry brand specializing in 100% real, lab-grown diamonds. Their value proposition combines premium craftsmanship with ethical responsibility through advanced HPHT and CVD technology. The brand emphasizes transparency, sustainability, and personalized luxury without environmental impact.

02

Key

Challenges


Carat Perfect's existing digital infrastructure presented significant constraints that compromised their ability to effectively communicate their premium positioning and ethical differentiation.  they faced several critical challenges:



  • Fragmented customer journey disrupting the premium shopping experience.

  • Technical limitations preventing effective showcasing of lab-grown diamond brilliance.

  • Limited customer retention mechanisms impacting lifetime value.

  • Inadequate personalization capabilities hindering relationship development.

  • Suboptimal product display functionality complicating diamond selection process.

03

Solutions


We engineered a sophisticated digital ecosystem for Carat Perfect that authentically reflected their ethical luxury positioning while addressing fundamental technical constraints:



  • Implemented advanced platform capabilities with custom development to establish a visually striking foundation that elegantly showcases their lab-grown diamond collections.

  • Deployed comprehensive Klaviyo implementation with custom journey automation, creating sophisticated workflows for abandoned carts, post-purchase engagement, and collection launches.

  • Developed tailored popup functionality offering exclusive access to ethical diamond education and limited promotions, directly integrated with Klaviyo for seamless subscriber acquisition.

  • Engineered proprietary watch picker functionality enabling customers to efficiently navigate between different carats, cuts and settings without page reloads, significantly enhancing product discovery experience.

  • Established comprehensive rewards structure offering customers points per $1 spent, redeemable at 100 points for $5 off, creating sustainable engagement while reinforcing brand affinity.


We engineered a sophisticated digital ecosystem for Carat Perfect that authentically reflected their ethical luxury positioning while addressing fundamental technical constraints:



  • Implemented advanced platform capabilities with custom development to establish a visually striking foundation that elegantly showcases their lab-grown diamond collections.


  • Deployed comprehensive Klaviyo implementation with custom journey automation, creating sophisticated workflows for abandoned carts, post-purchase engagement, and collection launches.


  • Developed tailored popup functionality offering exclusive access to ethical diamond education and limited promotions, directly integrated with Klaviyo for seamless subscriber acquisition.


  • Engineered proprietary watch picker functionality enabling customers to efficiently navigate between different carats, cuts and settings without page reloads, significantly enhancing product discovery experience.


  • Established comprehensive rewards structure offering customers points per $1 spent, redeemable at 100 points for $5 off, creating sustainable engagement while reinforcing brand affinity.

We Would be delighted

to collaborate

with you

Open to New Projects

03

Results

The transformation delivered quantifiable performance improvements across key metrics:

  • Mobile engagement duration increased by ___.

  • Cart abandonment decreased by ___.

  • Organic traffic improved by approximately ___.


We

would be

delighted

to

collaborate

with you →

Open to New Projects