02
Content
strategy
Ring Premier already had an impressive following on Instagram, so we focused on elevating the profile’s luxury appeal through refined aesthetics with customized highlight covers and feed layouts. We also managed their Pinterest, Youtube, LinkedIn and Tiktok accounts. On Instagram, apart from regular posting we conducted daily A/B tests to fine-tune creative approaches, and developed topical content directly according to the audience demographics.
Across Pinterest, we curated shoppable pins and elegant style guides that inspire discovery and guide shoppers through signature Ring Premier looks. For YouTube, we produced concise and engaging short form content to generate brand awareness.
04
Results
Generated 20,000 organic Instagram views in eight weeks.
Grew follower count by 7%.
Boosted engagement rates through relatable storytelling that resonated with customers’ aspirations.
YouTube channel short form video content achieved 15.6k views to date with 41.1 hours of watch time in just 8 weeks.
03
About the
Brand
Ring Premier is a USA based fine‑jewelry brand specializing in elegant engagement rings, wedding bands, and gift pieces crafted with both lab‑grown and ethically sourced diamonds. They emphasize exceptional craftsmanship, sustainable practices, and bespoke customization, all at transparent, competitive prices while guiding each client through a personalized appointment experience, whether virtually or in their New York City studio.
01
What We Did
Ring
Premier
Ring
Premier
Social media management
Social media management
Deliverables
Deliverables
Social media content
and design
Social media content
and design
Client
Client
Ring
Premier
Ring
Premier
→
01
What We Did
02
Content
Strategy
Ring Premier already had an impressive following on Instagram, so we focused on elevating the profile’s luxury appeal through refined aesthetics with customized highlight covers and feed layouts. We also managed their Pinterest, Youtube, LinkedIn and Tiktok accounts. On Instagram, apart from regular posting we conducted daily A/B tests to fine-tune creative approaches, and developed topical content directly according to the audience demographics.
Across Pinterest, we curated shoppable pins and elegant style guides that inspire discovery and guide shoppers through signature Ring Premier looks. For YouTube, we produced concise and engaging short form content to generate brand awareness.
03
About the
Brand
Ring Premier is a USA based fine‑jewelry brand specializing in elegant engagement rings, wedding bands, and gift pieces crafted with both lab‑grown and ethically sourced diamonds. They emphasize exceptional craftsmanship, sustainable practices, and bespoke customization, all at transparent, competitive prices while guiding each client through a personalized appointment experience, whether virtually or in their New York City studio.
04
Results
Generated 20,000 organic Instagram views in eight weeks.
Grew follower count by 7%.
Boosted engagement rates through relatable storytelling that resonated with customers’ aspirations.
YouTube channel short form video content achieved 15.6k views to date with 41.1 hours of watch time in just 8 weeks.
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