01
Content
strategy
For Carat Perfect, we worked on managing their Instagram, Pinterest, Youtube, LinkedIn and Tiktok accounts. We started by transforming their Instagram profile with unique highlight covers and arranged the feed like a gallery. Next, we dove into competitor analysis to pinpoint gaps and opportunities, and then created topical posts that resonated with distinct audience segments.
With no big model photoshoots on the calendar, we got creative by turning towards crisp product close‑ups and easy‑to‑follow educational graphics. We ran A/B tests through trial reels and used the insights to sharpen our strategy and boost reach and followers across platforms through consistent efforts. Across Pinterest we carried the same vibe of shoppable pins and mood boards that felt like personal style guides and used short form content strategy for YouTube.
03
Results
The brand's Instagram Reels amassed 40,000 organic views in eight weeks.
Their follower count nearly doubled, showcasing the impact of our content‑first strategy.
YouTube short form video content generated 23.3k views and 50.9 hours of watch time in just 8 weeks, further solidifying Carat Perfect’s video presence.
02
About the
Brand
Carat Perfect is a New York–based fine jewelry brand specializing in 100% lab‑grown diamonds. They offer engagement rings, wedding bands, and custom pieces that blend exceptional craftsmanship with ethical sourcing. By cutting out traditional markups, Carat Perfect delivers luxury-quality diamonds at a more accessible price point, all backed by transparent pricing and a personalized design experience.
04
What We Did
Carat
Perfect
Carat
Perfect
Social media management
Social media management
Deliverables
Social media content
and design
Client
Carat
Perfect
→
Carat
Perfect
Social media content
and design
01
What We Did
02
Content
Strategy
For Carat Perfect, we worked on managing their Instagram, Pinterest, Youtube, LinkedIn and Tiktok accounts. We started by transforming their Instagram profile with unique highlight covers and arranged the feed like a gallery. Next, we dove into competitor analysis to pinpoint gaps and opportunities, and then created topical posts that resonated with distinct audience segments.
With no big model photoshoots on the calendar, we got creative by turning towards crisp product close‑ups and easy‑to‑follow educational graphics. We ran A/B tests through trial reels and used the insights to sharpen our strategy and boost reach and followers across platforms through consistent efforts. Across Pinterest we carried the same vibe of shoppable pins and mood boards that felt like personal style guides and used short form content strategy for YouTube.
03
About the
Brand
Carat Perfect is a New York–based fine jewelry brand specializing in 100% lab‑grown diamonds. They offer engagement rings, wedding bands, and custom pieces that blend exceptional craftsmanship with ethical sourcing. By cutting out traditional markups, Carat Perfect delivers luxury-quality diamonds at a more accessible price point, all backed by transparent pricing and a personalized design experience.
04
Results
The brand's Instagram Reels amassed 40,000 organic views in eight weeks.
Their follower count nearly doubled, showcasing the impact of our content‑first strategy.
YouTube short form video content generated 23.3k views and 50.9 hours of watch time in just 8 weeks, further solidifying Carat Perfect’s video presence.
We
would be
delighted
to
collaborate
with you →
We Would be delighted
to collaborate
with you
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