Prasad

Rao

Personal Branding

Deliverables

Content

Design

Client

Big Tech

Careers

Goals

Our primary goal was to build a distinctive personal brand persona reflecting Prasad's credibility, warmth, and authority in the cloud computing space. The objective was to grow awareness around his mentoring initiative, increase traction for his course Ace Your Big Tech Interviews, and generate engagement for his newsletter Big Tech Careers.

Industry

Prasad operates in the cloud computing and career mentoring space. As a Principal Partner Solutions Architect at AWS, he enables partner companies on cloud strategies and technical solutions. Beyond his full-time role, Prasad is deeply passionate about mentoring individuals pursuing cloud careers helping them understand AWS, earn certifications, and land cloud roles. He also launched BeSA, a free community mentoring program, and actively writes newsletters and career content for aspiring tech professionals.

What We Did?

Our Results

Developed a unique brand identity for Prasad with a green-themed visual branding strategy symbolizing growth, trust, and freshness, carefully chosen to differentiate from overused yellow/orange tones commonly seen in tech personal brands.

Created and designed the landing page for the Big Tech Careers newsletter, with a clean, high-conversion layout using visually aligned green elements.

Renamed and repositioned his newsletter from a generic name (Big OS Careers) to a stronger, more marketable name, Big Tech Careers.

Wrote newsletters on his behalf, closely mirroring his writing style and voice. This saved his time while preserving authenticity.

Generated direct sales worth over $12,000 by closing 12 ($1,000 each) seats for his Ace Your Big Tech Interviews course within just two weeks, through a combination of LinkedIn organic content and email marketing via the newsletter.

Built his thought leadership around AWS, cloud careers, and interview strategies while also promoting his free initiative BeSA, creating trust with both new learners and potential buyers.

We Would be delighted

to collaborate

with you

Open to New Projects

Prasad

Rao

Personal Branding

Deliverables

Content

Design

Client

Big Tech

Careers

Goals

Our primary goal was to build a distinctive personal brand persona reflecting Prasad's credibility, warmth, and authority in the cloud computing space. The objective was to grow awareness around his mentoring initiative, increase traction for his course Ace Your Big Tech Interviews, and generate engagement for his newsletter Big Tech Careers.

Industry

Prasad operates in the cloud computing and career mentoring space. As a Principal Partner Solutions Architect at AWS, he enables partner companies on cloud strategies and technical solutions. Beyond his full-time role, Prasad is deeply passionate about mentoring individuals pursuing cloud careers helping them understand AWS, earn certifications, and land cloud roles. He also launched BeSA, a free community mentoring program, and actively writes newsletters and career content for aspiring tech professionals.

What We Did?

Behavioral Interviews at MAANG are not just about what you’ve achieved but how you tell your career story and professional experiences.


And telling a story in STAR format is not enough. You need to include the right information in each of the Star-Task-Action-Result pillar.


I’ve put together a free checklist to help you craft clear, impactful answers that resonate with hiring managers…..

124

05

If you’re aiming for a MAANG+ career, you shouldn't miss this.


I’ve compiled 40 of the most common behavioral questions you’re likely to face in big tech interviews and here’s a bonus: I've sorted them into 8 key themes to help you focus on what really matters.


These questions are designed to help you uncover and share stories that stick with hiring managers….

119

07

It's been a little over 3 months since I started the Behavioral OS for Techies newsletter, and we have grown quickly to a community of over 10,000 🎉.


Thank you for the overwhelming response 🙏, and thank you to each and every one of you who messaged or emailed me appreciating the articles 💌.


As you know, I continuously look for ways to improve and provide more value to the readers…..

107

09

Our Results

Developed a unique brand identity for Prasad with a green-themed visual branding strategy symbolizing growth, trust, and freshness, carefully chosen to differentiate from overused yellow/orange tones commonly seen in tech personal brands.

Created and designed the landing page for the Big Tech Careers newsletter, with a clean, high-conversion layout using visually aligned green elements.

Renamed and repositioned his newsletter from a generic name (Big OS Careers) to a stronger, more marketable name, Big Tech Careers.

Wrote newsletters on his behalf, closely mirroring his writing style and voice. This saved his time while preserving authenticity.

Generated direct sales worth over $12,000 by closing 12 ($1,000 each) seats for his Ace Your Big Tech Interviews course within just two weeks, through a combination of LinkedIn organic content and email marketing via the newsletter.

Built his thought leadership around AWS, cloud careers, and interview strategies while also promoting his free initiative BeSA, creating trust with both new learners and potential buyers.

We

would be

delighted

to

collaborate

with you →

Open to New Projects