Goals
Our primary objective was to establish Nitin as a thought leader on LinkedIn—someone who brings clarity to the complexities of Southeast Asia and Indian markets. By consistently sharing grounded insights drawn from his 15+ years in eCommerce, Ad-tech, SaaS, and Partnerships, Nitin aims to spotlight the unique challenges and opportunities in these regions. His posts are crafted to resonate with founders, operators, and business leaders navigating high-growth markets.
Industry
Nitin is currently Director at InMobi Advertising in Singapore and brings a deep understanding of the digital economy across Asia. His career spans major roles at eBay, Flipkart, and Glance (InMobi), where he has built and scaled ConsumerTech businesses from 0 to $200M+ in revenue. With expertise across product launches, cross-border GTM strategies, and high-performing teams, Nitin’s content reflects real-world execution and strategic foresight. He actively shapes conversations around growth, localization, and market-entry in SEA, backed by hands-on experience and a sharp regional lens.
What We Did?
"Two regions, two completely different D2C stories: What's behind SEA's 5-8% vs India's 15-20% penetration?"
-Marketplace dominance in SEA (Shopee/Lazada) creates higher CAC.-TikTok Shop's explosive growth capturing impulse purchases.
-Fragmented logistics across islands/countries vs India's unified market leading to higher fulfilment costs eat into margins (15-30% lower than India)……
15
Thailand's adx market is $5 billion with just 72 million people, nearly matching Indonesia's $6 billion market despite its 277 million population. But why?
Thailand's superior tourism revenue ($56 billion compared to Indonesia's $16.9 billion), high digital engagement (80% social media penetration with 3 hours and 39 minutes of daily usage, one of the highest in SEA). Furthermore, 90% of Thailand's population is monetizable…….48
Quick commerce trend in SEA has fizzled out with players like Tokopedia, Bananas, Dropezy stepping back or pivoting. SEA prioritises value over convenience.
On the other hand India's booming quick commerce ($3.34B, 5x faster than ecommerce).
What is the difference?
[1] Dense cities + domestic…….44
Our Results
Nitin was successfully positioned as a thought leader in the Southeast Asia and Indian market landscape.
Through this post, we combined sharp market insights with real-world experience, resonating deeply with a professional audience.
As a result, his content began attracting meaningful engagement from senior leaders, founders, and decision-makers across the ad-tech, e-commerce, and SaaS ecosystems which further reinforced his credibility in his industry.
We Would be delighted
to collaborate
with you
Open to New Projects
Goals
Our primary objective was to establish Nitin as a thought leader on LinkedIn—someone who brings clarity to the complexities of Southeast Asia and Indian markets. By consistently sharing grounded insights drawn from his 15+ years in eCommerce, Ad-tech, SaaS, and Partnerships, Nitin aims to spotlight the unique challenges and opportunities in these regions. His posts are crafted to resonate with founders, operators, and business leaders navigating high-growth markets.
Industry
Nitin is currently Director at InMobi Advertising in Singapore and brings a deep understanding of the digital economy across Asia. His career spans major roles at eBay, Flipkart, and Glance (InMobi), where he has built and scaled ConsumerTech businesses from 0 to $200M+ in revenue. With expertise across product launches, cross-border GTM strategies, and high-performing teams, Nitin’s content reflects real-world execution and strategic foresight. He actively shapes conversations around growth, localization, and market-entry in SEA, backed by hands-on experience and a sharp regional lens.
What We Did?
"Two regions, two completely different D2C stories: What's behind SEA's 5-8% vs India's 15-20% penetration?"
-Marketplace dominance in SEA (Shopee/Lazada) creates higher CAC.
-TikTok Shop's explosive growth capturing impulse purchases.
-Fragmented logistics across islands/countries vs India's unified market leading to higher fulfilment costs eat into margins (15-30% lower than India)……
15
Thailand's adx market is $5 billion with just 72 million people, nearly matching Indonesia's $6 billion market despite its 277 million population. But why?
Thailand's superior tourism revenue ($56 billion compared to Indonesia's $16.9 billion), high digital engagement (80% social media penetration with 3 hours and 39 minutes of daily usage, one of the highest in SEA). Furthermore, 90% of Thailand's population is monetizable…….
48
Quick commerce trend in SEA has fizzled out with players like Tokopedia, Bananas, Dropezy stepping back or pivoting. SEA prioritises value over convenience.
On the other hand India's booming quick commerce ($3.34B, 5x faster than ecommerce).
What is the difference?
[1] Dense cities + domestic…….
44
Our Results
Nitin was successfully positioned as a thought leader in the Southeast Asia and Indian market landscape.
Through this post, we combined sharp market insights with real-world experience, resonating deeply with a professional audience.
As a result, his content began attracting meaningful engagement from senior leaders, founders, and decision-makers across the ad-tech, e-commerce, and SaaS ecosystems which further reinforced his credibility in his industry.
We
would be
delighted
to
collaborate
with you →
Open to New Projects