Goals
The primary objective for Manat was to establish her as a credible thought leader in the fine jewelry industry and strengthen her voice within the global design and luxury network. Our strategy was built around showcasing her unique design philosophy, her deep knowledge from GIA, and her entrepreneurial vision through Ring Premier, Carat Perfect, and Vermeil Vibe.
Industry
Manat Kaur is a GIA-certified gemologist, luxury designer, and founder of three distinct jewelry brands. With operations based in NYC, Manat’s work bridges heritage craftsmanship with contemporary aesthetics, focusing on quality, sustainability, and storytelling.
What We Did?
"You don’t belong here."
"You don’t have what it takes."
"Jewelry is a man’s business."
I heard it all. And I proved them wrong.
I was born into the fashion world—my family ran large manufacturing units in India, producing for some of the biggest brands globally. Naturally, I moved to New York to study fashion.But something always felt off….
25
16
Trust is one of the biggest challenges in the jewelry industry.
When I started Ring Premier, I saw too many clients frustrated by:
❌ Hidden markups inflating prices.
❌ Overblown valuations misleading buyers.
❌ Confusing jargon making the process overwhelming.25
16
Lab-Grown vs. Natural Diamonds: It’s Time for an Open Conversation 💎
In the U.S. market, I’ve noticed something interesting—many customers looking for lab-grown diamonds still face skepticism when shopping for jewelry.
Some are told they’re a “cheap” option, while others feel subtly nudged toward natural diamonds instead.25
16
Our Results
201% increase in followers in just 28 days
185% increase in impressions
Comments and engagement from key voices in the jewelry industry.
Goals
The primary objective for Manat was to establish her as a credible thought leader in the fine jewelry industry and strengthen her voice within the global design and luxury network. Our strategy was built around showcasing her unique design philosophy, her deep knowledge from GIA, and her entrepreneurial vision through Ring Premier, Carat Perfect, and Vermeil Vibe.
Industry
Manat Kaur is a GIA-certified gemologist, luxury designer, and founder of three distinct jewelry brands. With operations based in NYC, Manat’s work bridges heritage craftsmanship with contemporary aesthetics, focusing on quality, sustainability, and storytelling.
What We Did?
"You don’t belong here."
"You don’t have what it takes."
"Jewelry is a man’s business."
I heard it all. And I proved them wrong.
I was born into the fashion world—my family ran large manufacturing units in India, producing for some of the biggest brands globally. Naturally, I moved to New York to study fashion.
But something always felt off….
25
16
"You don’t belong here."
"You don’t have what it takes."
"Jewelry is a man’s business."
I heard it all. And I proved them wrong.
I was born into the fashion world—my family ran large manufacturing units in India, producing for some of the biggest brands globally. Naturally, I moved to New York to study fashion.
But something always felt off….
25
16
Trust is one of the biggest challenges in the jewelry industry.
When I started Ring Premier, I saw too many clients frustrated by:
❌ Hidden markups inflating prices.
❌ Overblown valuations misleading buyers.
❌ Confusing jargon making the process overwhelming.
25
16
Trust is one of the biggest challenges in the jewelry industry.
When I started Ring Premier, I saw too many clients frustrated by:
❌ Hidden markups inflating prices.
❌ Overblown valuations misleading buyers.
❌ Confusing jargon making the process overwhelming.
25
16
Lab-Grown vs. Natural Diamonds: It’s Time for an Open Conversation 💎
In the U.S. market, I’ve noticed something interesting—many customers looking for lab-grown diamonds still face skepticism when shopping for jewelry.
Some are told they’re a “cheap” option, while others feel subtly nudged toward natural diamonds instead.
25
16
Lab-Grown vs. Natural Diamonds: It’s Time for an Open Conversation 💎
In the U.S. market, I’ve noticed something interesting—many customers looking for lab-grown diamonds still face skepticism when shopping for jewelry.
Some are told they’re a “cheap” option, while others feel subtly nudged toward natural diamonds instead.
25
16
Our Results
201% increase in followers in just 28 days
185% increase in impressions
Comments and engagement from key voices in the jewelry industry.
201% increase in followers in just 28 days
185% increase in impressions
Comments and engagement from key voices in the jewelry industry.
We
would be
delighted
to
collaborate
with you →
Open to New Projects
We
would be
delighted
to
collaborate
with you →
Open to New Projects
We Would be delighted
to collaborate
with you
Open to New Projects